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1 – 10 of 54Hye Young Moon and Bo Youn Lee
This study aims to investigate the effects of consumers’ motivations on behavioral intention to use self-service technology (SST) in airline services exploring multimediating…
Abstract
Purpose
This study aims to investigate the effects of consumers’ motivations on behavioral intention to use self-service technology (SST) in airline services exploring multimediating effects of flow experience and SST evaluation in Stimulus-Organism-Response model.
Design/methodology/approach
An online survey was conducted with quota sampling based on age group who had experiences of SSTs usage at the Incheon International Airport in South Korea. A total of 286 responses were used for the data analysis with structural equation modeling to examine the proposed model and the multimediating effects.
Findings
The results showed that consumers’ intrinsic and extrinsic motivations had positive impacts on their flow experience, SST evaluation and behavioral intention to use airline SSTs. Their flow experience had a positive influence on SST evaluation, and their SST evaluation influenced behavioral intention to use airline SSTs. Consumers’ flow experience and SST evaluation mediated the relationship between intrinsic and extrinsic motivations and behavioral intention to use airline SSTs.
Practical implications
It is important for customers to perceive extrinsic motivation such as speed, convenience and efficiency for the smooth process of airline SSTs at the airport. SST evaluation plays a key role to increase customers’ behavioral intention to use airline SSTs.
Originality/value
This study extends the understanding of consumers’ intrinsic and extrinsic motivations, flow experience, SST evaluation and behavioral intentions to use SST in airline services by building on a model. Especially, findings of the (multi)mediating effects of customers’ perceived flow and SST evaluation on the relationship between motivations and behavioral intention to use airline SSTs might provide better guidelines for managers to incorporate SSTs, to increase operational efficiency and to boost customer experiences.
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Hong‐bumm Kim, Sunny Ham and Hye‐young Moon
The purpose of this paper is to examine the use of electronic distribution systems (EDS) in Korean hotels and investigate the differences between large and small and medium (S&M…
Abstract
Purpose
The purpose of this paper is to examine the use of electronic distribution systems (EDS) in Korean hotels and investigate the differences between large and small and medium (S&M) hotels.
Design/methodology/approach
This is a qualitative and explorative study. An in‐depth interview was conducted of seven large hotels and nine S&M hotels.
Findings
Regardless of size, the surveyed hotels received, on average, more reservations through offline systems than online. It was found that large hotels showed less variation in the use of EDS than S&M hotels. While there was no distinct difference in the overall use of EDS, in terms of average, the highest percentage of hotel EDS use was demonstrated by S&M hotels. Regarding specific components and distribution flows, large hotels overall employed a variety of distribution channels, often implemented in multi‐faceted systems. S&M hotels, in most cases, adopted simpler distribution flows, i.e. hotel web sites and online travel agencies. This difference seems to be the result of the affiliation of primarily large hotels with huge hotel corporations.
Research limitations/implications
An emphasis has been placed on the current use of an EDS within S&M hotels, given their greater competitive challenge with regards to their larger counterparts.
Practical implications
Meaningful implications are made that building an extensive and effective information system appropriate to the size and type of the hotel's operations is especially needed by S&M hotels.
Originality/value
The paper addresses EDS issues specifically for S&M hotels.
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The purpose of this paper is to examine regional voting patterns in South Korea using the results from six presidential elections since the 1990s.
Abstract
Purpose
The purpose of this paper is to examine regional voting patterns in South Korea using the results from six presidential elections since the 1990s.
Design/methodology/approach
A χ2 test was used to determine the municipalities where a regional voting pattern emerged, and λ correlation coefficients were calculated to examine changes in the regional voting patterns.
Findings
The analyses lead to three key findings. First, voting patterns differ in Yeongnam and Honam: regional voting in Yeongnam is getting weaker, it remains strong in Honam. Second, the tendency to vote along regional lines decreased significantly in the election in which the Honam party fielded a candidate with a Yeongnam appeared identity. Third, regional voting patterns declined but then stabilized at a constant level, regardless of the candidates’ local identity, which was confirmed in “Bu-Ul-Gyeong.”
Originality/value
This paper can empirically verify the manifestation of regional voting pattern and confirm the trend. It is possible to derive a condition for suppressing the regional voting pattern.
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Keywords
Domestic politics in South Korea.
Details
DOI: 10.1108/OXAN-DB229679
ISSN: 2633-304X
Keywords
Geographic
Topical
These two cities have over 25% of the total electorate, making this a key political barometer. The Democrats’ entire leadership resigned. Soaring real estate prices and a scandal…
Details
DOI: 10.1108/OXAN-DB260836
ISSN: 2633-304X
Keywords
Geographic
Topical
Large rallies by conservative groups, citing his far-left past and alleged corruption involving his family, were countered by even larger liberal demonstrations supporting his…
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DOI: 10.1108/OXAN-DB247148
ISSN: 2633-304X
Keywords
Geographic
Topical
The centre-left incumbent, Moon Jae-in, is more popular than most presidents at this stage in their term, but he cannot run again. The conservative opposition People Power Party…